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"Chartered Scientist": the latest marketing ploy from the British Psychological Society This is excellent article ispublished with the kind permission of psycho-fraud.blogspot.com. For the original article, click here.
Well, for one thing, we've stretched the word 'science' to mean virtually anything that involves measuring, labelling and categorising life. Psychology, in its efforts to misappropriate and manualise the world, has measured, labelled, categorised and laid claim to all but the drool that hangs off our unbelieving lips. We have sports psychology, clinical psychology, community psychology, counselling psychology, advertising psychology, reaching-round-to-scratch-my-arse-psychology. We are witnessing the birth of a psychologised universe and the overwhelming death of that which the word psyche used to represent: the soul. In its efforts to be all things to all people, Psychology forgets its own unscientific roots - the subjective self. Priapic claims to being 'scientific', hallmark the psychologist's attempts to appear 'objective' by preening itself by title and association where it lacks a centre and a soul; turning what was once referred to as 'common sense' into elitist, bullet-pointed trivia and 'core competencies' beneath an "all fur coat and no knickers" facade of pomp and pretension.
One wonders what will be next for the psychologists. An automatic knighthood upon graduation, or a big yellow duster to keep polishing their own knobs and knockers?
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The
British Psychological Society has launched its latest PR marketing label
in line with its hunger for 'science' kudos - "Chartered Scientist".
For the price of a trip to the zoo (£25), BPS psychologists can
buy the title "Chartered Scientist" and strut and pout like
prize pigeons amongst their 'scientist' colleagues in various professional
settings. But what exactly does it mean for a psychologist to claim to
be a 'scientist', much less a "Chartered Scientist" (fanfare
of trumpets)?
The
creeping attempts to give itself the status of medicine takes the form
of clinical psychology: that shallow enterprise of being neither here
nor there and desperately trying to be somewhere. The word 'clinical'
is psychology's desperate attempt to lift its chin from the status of
elbow-patched bookworm, stained corduroy statistician to the stethoscopic,
bespectacled quasi-medic call girl of the DSM-IV. Psychology was the whimpish
trains potter who not so long ago won the lottery and now drives around
in a used BMW hoping that the public will view him as a doctor. He's now
permitted to use the "Dr", not through any feat of medical knowledge
acquisition, but as a number-crunching "scientist-practitioner"
counting, dividing and multiplying what's left. The average punter - confusing
the medical doctor with the teak-effect 'Dr' psychologist - has fallen
for the metamorphosis, spin and re-packaging that the BPS compels its
members to push at every opportunity.